Business Speaker in the News
George Torok appears often in the news. He is interviewed,
quoted and published in TV, radio and print media.
To arrange a media inteview with George Torok call
905-335-1995. If you get voice mail - leave a message
and state your deadline, story and key question.
April 8, 2009, The
Sudbury Star, Harold Carmichael
Secrets of Power Marketing Revealed
If the concept of power marketing is something you
want to learn more about, the Greater Sudbury Chamber of
Commerce has a seminar coming up April 21 that will be of great
interest.
George Torok, co-author of The Secrets of Power Marketing and a
motivational speaker, will host a workshop and also give the
keynote speech at a six-hour session set for April 21 at the
Howard Johnson Plaza Hotel.
The workshop will deal with subjects such as building media
relations, influencing perceptions, and building, enhancing and
marketing your credibility. The keynote speech will deal with
things such as how to motivate and persuade others, generate
more sales, and earn more money...
March 18, 2009 Unemployed?
Lucky you!
Good luck, bad luck -- it's all how you perceive your lot in
life
GEORGE TOROK
The Hamilton Spectator (Mar 18, 2009)
You lost your job -- how lucky can you get?
Luck is more a matter of perspective than it is the roll of the
dice.
If luck is a matter of random chance then mathematically every
one of us is equally lucky. Whether you think you are lucky or
not is irrelevant. The real question is how lucky do you feel.
Because, how you feel, will determine your actions and
outcome.
Read the
rest of this article
March 7, 2009 Hamilton
Spectator
Letters to the editor
Try CFMU Radio it's a refreshing change
It's encouraging to see the support behind keeping CHCH TV part
of the community.
This might be a good time to remind folks about another local
community media resource. That's CFMU, the community radio
station run by the McMaster Students Union. Listen in at 93.3
FM or at the website.
The station is operated by close to 200 community volunteers.
The programming is eclectic -- just like our community. The
programming is not controlled by corporate advertising although
it is open to a limited amount of local advertisers. Listeners
will discover a refreshing change. CFMU has been on the air for
more than 30 years.
It is fundraising week. Listen in and if you like what you
hear, contribute to your community radio station.
George Torok
Host of Business In Motion on CFMU
Visit Business in
Motion website
Visit CFMU
website
February 14, 2009, Hamilton
Spectator, Meredith MacLeod
Inspiring Others can be Downright Motivating
So can you imagine being the guy paid big bucks to get up in
front of a crowd and pump them up? It's February for Pete's
sake, in the middle of a deep recession (or not, the economists
can't even agree).
Many of us are wondering if we're going to hang on to our jobs
and many more of us are ready to put the business end of a snow
shovel through our TVs the next time the forecast calls for
flurries.
And we're told to brace for things to get worse.
So now your boss has brought in the motivational speaker to,
well, motivate you, convince you to work harder and better and
keep your chin up.
Flash to the front of the room. The guy or gal dressed in a
confident yet approachable way, a cheerful look plastered on
their face, Powerpoint at the ready.
Just what is it like to stare down at a sea of wary, weary,
perhaps even hostile faces and know that you've failed if you
can't convince them they can conquer the world?
Read
the rest of this article.
Click here to watch video presentation by
these motivational speakers
This video features four motivational speakers. George Torok is
the fourth and worth waiting for.
February 2, 2009 Globe &
Mail HARVEY SCHACHTER
MONDAY MORNING MANAGER
Harvey Schachter's guide on how to handle everything from
overflowing e-mail to meeting overload
BEST PRACTICES: Magic Man-ager: Consultant George Torok helped
David Copperfield pull off an illusion on a Las Vegas stage -
and took away some lessons for business
George Torok had a chance not only to watch the illusionist
David Copperfield live in Las Vegas, but go on stage and assist
him with a segment of his performance. The business consultant
from Burlington, Ont., was randomly chosen as a volunteer, and
held an empty wooden bucket from which the entertainer drew a
live duck. He has no idea how that feat was accomplished, but
brought back some business lessons that he shares in The
Secrets of David Copperfield.
Read the
rest of this article
November 25, 2008, Report on
Small Business, The Globe & Mail
NICK ROCKEL
Bloopers, Boondoggles & Blunders
The blunder: An attempt at innovative promotion brought trouble
the client never wanted.
The lessons: Although Lowe Roche didn't set out to launch a
viral campaign, Burlington, Ontario-based marketing expert
George Torok says that Audi may have unwittingly benefited from
the online chatter. "The best way to get viral marketing is to
be provocative," Torok says. "Sometimes that happens by
mistake-and if it does, then the company needs to find a way to
leverage that and surf it out." Failing to exploit such an
unexpected opportunity potentially exacerbates the error.
Business Speaker in the News
George Torok appears often in the news. He is interviewed,
quoted and published in TV, radio and print media.
To arrange a media inteview with George Torok call
905-335-1995. If you get voice mail - leave a message
and state your deadline, story and key question.
George Torok makes an entertaining and insightful media
guest.
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