Are you building trust?
Who Trusts You?
How important to you is trust in your business relationships?
If it is important then are you consciously aware of:
What you do to build trust?
What you do to destroy trust?
What do you do to your customers to build trust?
Ask what they want and listen.
Seek their complaints and listen.
Honor and respect their concerns.
Change your procedures to make it easier for your customers to do business with you.
Smile and treat your customers as honored guests.
What do you do to your customers to destroy trust?
Tell them what you want to tell them.
Ignore their complaints and make it difficult for them to complain.
Hide from their contact and defend against their concerns.
Create and defend procedures to make it easy for you at your customers’ expense.
Frown and treat your customers like annoyances.
What do you do to your staff to build trust?
Ask for and listen to their input.
Meet with them and encourage their ideas.
Respect them, encourage mistakes and reward their initiative.
Encourage their personal growth.
Be honest and clear.
What do you do to your staff to destroy trust?
Ignore their input.
Meet with them to dictate policy.
Punish their mistakes.
Control their access to information, opportunity and contacts.
Lie, threaten and mislead.
What do you do to your suppliers to build trust?
Ask and listen to their ideas.
Search for ways to be more efficient and effective.
Explain your strategic goals and values and seek their convergence.
Pay them promptly.
Treat them as partners.
What do you do to your suppliers to destroy trust?
Ignore their input.
Bully and threaten them into doing it your way.
Blame them for your failures.
Make and justify excuses to delay payment.
Treat them as slaves.
Build Trust in Your Business
Apply the Trust Test to everything you do.
What are you doing to build trust? Do more of that.
What are you doing to destroy trust? Do less of that.
George Torok brings practical insights to business. He is co-author of Secrets of Power Marketing, the first
guide to personal marketing for the non-marketer. As host of Business in Motion he has interviewed over 400
business leaders. He is available to deliver keynote speeches and business seminars. Contact him at 905-335-1997 or
© George Torok All Rights Reserved
Are You Building Trust in Your Business?
Business Articles by Business Speaker, George Torok